‘Contagious Billboard’: A Clever Billboard That Is Designed To Entice And Make You Want To Drink Coffee

According to a study by the State University of New York, 70% of people yawn when they see someone else yawning. Basing from this, Café Pelé came up with an intriguing stunt at a metro station in São Paulo, Brazil that supports this idea. They built a digital billboard that played a video of a man yawning every time someone came close to the screen.  As a result, most of the morning commuters started yawning, after which, a crew of glamour girls arrived with samples of Café Pelé coffee.

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